Green marketing examples
We at Sprout believe in sustainability, and we want more people to take responsibility for the environment. Obviously, the responsibility is also our own, and being a company with sustainable visions, we feel obliged to present green marketing examples that other companies can use to raise awareness of sustainability in the world.
That is why we have developed the Sprout pencil – the pencil that continues to give back to nature even after it is too short to write, draw or design with.
An environmental-friendly promotional gift
The Sprout pencil has several functions. Firstly, it contains the high-quality graphite that makes the pencil perfect for writing, drawing and designing. Further, the Sprout pencil can be customized with your company message or logo, so the pencil is the obvious choice if your company is in search of green marketing examples.
And naturally, the Sprout pencil is made of 100 percent non-toxic sustainable materials. However, the sustainability idea does not end at the production line. All Sprout pencils have a seed capsule that contains a non-GMO plant seed. Therefore, it is possible for your customers to plant the pencil when it is too short to write with.
All you have to do is to put the stub in a flowerpot turned upside down, and fresh vegetables, beautiful flowers or fragrant herbs will sprout from the capsule.
Simple but creative green marketing – examples of how you can use the Sprout pencil
Corporations such as Coca-Cola, Ikea, VisitDenmark and Toyota have already embraced the Sprout pencil and made it an element of their sustainable marketing strategy. For instance, they give the pencils as promotional gifts or as gifts to customers and employees in connection with product launches.
If you want to read more about green marketing and examples of using the Sprout pencil, you can read our different cases here. Please feel free to contact the Sprout team if you want to learn more about how a small pencil with a great idea can be an element of your marketing strategy.